Claim Your Authority As A Published Author

An effective and, I dare say, essential strategy to establish authority in a business niche is becoming a published author. Even better, a bestselling author. This opens opportunities to leverage your book and your status as a bestselling author to build a platform for targeted business growth.

My journey of becoming an international bestselling author, so far 9 times, has proven to me that it’s been worth my while. More than 100 authors who have published with me confirm that.

The thrill of seeing their book listed on Amazon and waking up the next morning to realize they are an author brings a smile to their face. Holding their book in their hands is priceless.

Let’s face it, thousands of entrepreneurs exist in every niche of the online business world.

Differentiator

It’s challenging to stand out when hundreds of other coaches are doing the same thing. Being a bestselling published author is a powerful way to differentiate yourself and shows conscious leadership.

Publishing a book enhances your brand and visibility. Being a guest on a podcast becomes easier when you’re a published author because it shows credibility.

I heard someone say that you can Google anything, but when you need experts, you turn to Amazon. That says more about the author than the book itself. Only 1% of entrepreneurs publish a book, and just 1% of that 1% become bestselling authors.

So, a published book is like a premium business card. It introduces you to potential clients before you meet them.

When you write a book or a chapter in a multi-author book, you create a legacy to share with friends and family. Many entrepreneurs’ families don't realize what they do, and writing about your story and expertise gives them insight into your brilliance.

Intangible benefits

Besides the obvious benefits of becoming a published author, the intangible advantages are far more meaningful.

Writing a solo book or a chapter is deeply transformative because it lets you relive and process your story again. This can feel daunting, especially if traumatic events are involved. However, revisiting these events and feeling the emotions again helps release them from your system. It also gives you a new perspective on what happened.

So many authors told me they have probably saved thousands of dollars in therapy just by writing their story.

You build greater confidence in yourself and your business. You gain a clearer understanding of how you assist your clients and the results they achieve. This clarity helps you refine your message and your offers.

You acknowledge your courage in stepping out of your comfort zone and sharing your story. You recognize your bravery in owning your story and sharing it with the world, knowing that it is meant to help others.

You appreciate your vulnerability and willingness to seek help, as they both help expand your awareness.

You feel deep satisfaction and pride in your work, your accomplishments, and the growth of building a purpose-driven business.

Process of writing

The process of writing is cathartic because it helps you explore more about yourself by receiving insights from your inner being. Writing, reflecting, and getting feedback guide you on a journey of growth and surrender, allowing the book to evolve beyond your initial idea.

Writing your solo book demands full commitment. This isn’t a sprint - writing a chapter is a sprint, but completing a solo book is a marathon. You have to stay dedicated all the way through. It’s essential to have a big why that goes beyond simply satisfying your ego. You must know that your purpose is to serve your mission of bringing joy to the world. Think not only about how it will benefit your business but also how it will impact the lives of those who read your book.

Having support while writing your book is essential for sticking with it. When you write a chapter for a multi-author book, you become part of a community, receive feedback, and stay accountable. The book has a set launch date.

Solo book

Writing a solo book is a lonely journey that demands self-discipline to write every day. Many people give up because they lack that discipline. Life often gets in the way. When things become difficult or confusion about what’s next arises, it’s easy to put the book on the back burner.

Support means accountability, cultivating the discipline of writing daily, receiving regular feedback, and brainstorming new ideas. It removes the feeling of working in a vacuum.

When you invest in receiving support, you show up with intention, know you are not alone, and that makes it easier to see the journey through to the finish line and hold your book in your hands.

What many authors forget is that publishing your book is just the beginning, not the end. Now that you have your book in your hands, the next step is to make the book work for your business.

Successful non-fiction authors don’t write a book just for the sales. It’s about using the book and your story to grow your business. Book sales are a great bonus that comes along with that.

Power of your story

Your story holds power, and you want to use it to increase visibility and attract more potential clients for greater impact. That involves driving traffic to your website, encouraging people to sign up for your email list, and motivating them to purchase your program or course.

Most authors become speakers and leaders in their industry or niche. This journey is an ongoing process of discovering and expanding who you are and how you share your light with the world.

If your goal and vision are to make a significant difference in the world, then writing a book about your story and expertise is a powerful business strategy to boost your impact and prosperity.

I assist entrepreneurs who have written their books in publishing them professionally. I also support entrepreneurs in writing and publishing their solo books through my nine-month program. If you’re interested in contributing a chapter to my next multi-author book, you’re welcome to join the waitlist.